Thoughts for MBA Students
24 Mar
Yesterday I had the opportunity to speak on a panel with my friends Chad Parizman and Lynsay Caylor to a class of very bright full-time MBA students at the University of Tennessee. Our topic was social media monetization, although we certainly talked more broadly then that in our time with the class. I enjoyed hearing their questions, and learning more about the challenges that Chad faces at Scripps and Lynsay at Pilot.
The most striking thing to me about the class were their answers to a few questions Chad asked about their social involvement.
How many of you have updated your Facebook status in the last week? 80%
How many of you have updated Twitter in the last few hours? 45%
How many of you only have a Twitter account to study it? 60%
How many of you use LinkedIn? 65%
(The room was also about 75% PC and 25% Apple)
I found these answers very interesting, particularly the (more…)


