Image via Wikipedia I came across this blog post recently where a waiter was fired for twittering while on the job. This wasn’t a case where they were fired just for twittering, it’s because who the tweets were about which is a whole new kind of fail whale. Let’s cut to the chase, if you [...]
I caught a piece on eMarketer by Clark Fredricksen today about the dilemma of customer engagement companies face when moving into social media. The basis of the post is found in the video embedded below. Tension ramps up between the desire to have a presence and the need to participate. To quote the post: Most businesses have [...]
After I presented at the SMC- Greenville meeting I was approached by a college student and asked an interesting question, “what’s the best background to get into a social media job?” at the time, I mentioned that my background was business and marketing, so I could speak to that but not social media in general. [...]
I’ve been using posterous as my way to save thoughs, ideas, statements, pictures, etc that I like. Until I figure out a sweet way to pull my posterous into this blog – I’d recommend you check it out at http://gavinbaker.posterous.com/
One of the things I love to do is read. I recently finished “Groundswell” by Charlene Li and Josh Bernoff which is a great resource. It’s a very balanced look at social technology and what can happen when companies choose to adopt them. I’m late to the party on reading this book, but it launched [...]