Gavin Baker

Over the weekend I had pleasure of speaking at the East Tennessee Preservation conference in historic Rugby, TN.  I’ve posted a recap of panel on using social media for historic and preservation tourism with slides and video over on the New Streak, where I blog for Moxley Carmichael.  Check it out.

Related articles

• Social media training specific to the tourism industry (drewsmarketingminute.com)
• Tourism meets social media at BlogWorld Expo (smallbizsurvival.com)
• Social media’s impact on tourism (news.bbc.co.uk)

Flicker Credit: Phi1317

Yesterday I had the opportunity to speak on a panel with my friends Chad Parizman and Lynsay Caylor to a class of very bright full-time MBA students at the University of Tennessee. Our topic was social media monetization, although we certainly talked more broadly then that in our time with the class. I enjoyed hearing their questions, and learning more about the challenges that Chad faces at Scripps and Lynsay at Pilot.

The most striking thing to me about the class were their answers to a few questions Chad asked about their social involvement.

How many of you have updated your Facebook status in the last week? 80%

How many of you have updated Twitter in the last few hours? 45%

How many of you only have a Twitter account to study it? 60%

How many of you use LinkedIn? 65%

(The room was also about 75% PC and 25% Apple)

I found these answers very interesting, particularly the (more…)