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Posts tagged "social"

Li + Bernoff spells Groundswell

Posted by Gavin Baker - September 21, 2009 - book, review
0

One of the things I love to do is read.  I recently finished “Groundswell” by Charlene Li and Josh Bernoff which is a great resource.  It’s a very balanced look at social technology and what can happen when companies choose to adopt them.  I’m late to the party on reading this book, but it launched [...]

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Read More Bloomberg Businessweek, book review, business, case studies, case study, charlene li, corporate social adoption, corporate social media, forrester, Forrester Research, groundswell, josh bernoff, relationships, social, social media, social technology, twitter

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