Thoughts for MBA Students

Yesterday I had the opportunity to speak on a panel with my friends Chad Parizman and Lynsay Caylor to a class of very bright full-time MBA students at the University of Tennessee. Our topic was social media monetization, although we certainly talked more broadly then that in our time with the class. I enjoyed hearing [...]

How should brands engage online?

I caught a piece on eMarketer by Clark Fredricksen today about the dilemma of customer engagement companies face when moving into social media. The basis of the post is found in the video embedded below. Tension ramps up between the desire to have a presence and the need to participate. To quote the post: Most businesses have [...]

Ning vs Facebook – a comparison of social networks at odds.

UPDATED: 10/14/09 with new information about groups. I developed this comparison (download) of Ning and Facebook for an internal discussion, but figured I’d share it since there didn’t seem to be much on the Internet in terms of a direct breakdown. As an overview, Ning is a site that easily allows the creation of free private [...]