The only way to address a connected customer base is with a connected company, because connected customers move and change too fast for traditional companies to keep up. A traditional hierarchical company can’t operate at the pace of conversation.
Over the weekend I had pleasure of speaking at the East Tennessee Preservation conference in historic Rugby, TN. I’ve posted a recap of panel on using social media for historic and preservation tourism with slides and video over on the New Streak, where I blog for Moxley Carmichael. Check it out. Related articles Social media [...]
Yesterday I had the opportunity to speak on a panel with my friends Chad Parizman and Lynsay Caylor to a class of very bright full-time MBA students at the University of Tennessee. Our topic was social media monetization, although we certainly talked more broadly then that in our time with the class. I enjoyed hearing [...]
I caught a piece on eMarketer by Clark Fredricksen today about the dilemma of customer engagement companies face when moving into social media. The basis of the post is found in the video embedded below. Tension ramps up between the desire to have a presence and the need to participate. To quote the post: Most businesses have [...]
In a two weeks I’m going to be joining a few friends on the stage at Social Fresh Nashville. It will be great to see @jasonfalls @djwaldow @genochurch @katadhin @waynesutton @GregCangialosi and meet some new friends from Home Depot, Radian6, Newell Rubbermaid and Southwest Airlines at Social Fresh aka @sofresh conference in Nashville, TN on January 11, [...]