How should brands engage online?

I caught a piece on eMarketer by Clark Fredricksen today about the dilemma of customer engagement companies face when moving into social media. The basis of the post is found in the video embedded below. Tension ramps up between the desire to have a presence and the need to participate. To quote the post:

Most businesses have realized [...]

Come to Nashvegas with me

In a two weeks I’m going to be joining a few friends on the stage at Social Fresh Nashville. It will be great to see @jasonfalls @djwaldow @genochurch @katadhin @waynesutton @GregCangialosi and meet some new friends from Home Depot, Radian6, Newell Rubbermaid and Southwest Airlines at Social Fresh aka @sofresh conference in Nashville, TN on January [...]

Breaking down social media policy

Last night I attended the Winter Panel put on by Social Media Club – Knoxville which was focused on social media liability, ethics and policy. The featured panelists were Erin Donovan of WBIR, legal and marketing consultant Jeremy Floyd and Chad Parizman of Scripps Networks who did a great job representing a few perspectives on [...]

Event: Social Media 101 Presentation, Knoxville, TN

UPDATED: With slides below
We all know that the world has been quickly transformed (you might also say overloaded) by social media. News anchors are on twitter and ESPN has a social media policy, and you’ve only just signed up for facebook! No worries, if you’re in Knoxville – you may be interested to join me [...]

How to get a job in social media

After I presented at the SMC- Greenville meeting I was approached by a college student and asked an interesting question, “what’s the best background to get into a social media job?” at the time, I mentioned that my background was business and marketing, so I could speak to that but not social media in general. [...]

Sharing about Social Media in the Enterprise – Greenville, SC – 10/12

Updated: Slides embedded below and on SlideShare
I’m heading out to Greenville, SC to this weekend at the invitation of Trey Pennington to speak to the great members of Social Media Club – Greenville on Monday morning (Facbook Event link) about Social Media in the Enterprise. I’m going to cover the why, the how and the [...]

I’m at Social Fresh in Charlotte

I’m here in Charlotte, NC for the freshness that is Social Fresh aka @sofresh #sofresh
David Armano is keynoting aka @armano and Olivier Blanchard @thebrandbuilder is covering Social Media ROI and Spike Jones @spikejones of Brains on Fire @brainsonfire is talking about…something awesome, so it’s safe to say they are bringing it as well as [...]

List of twitter accounts for Social Media Business Council enterprise presenters

(EDIT: props to Andy for quickly replying to my email with a bigger and better logo)
Thanks to Andy Sernovitz (Blog | Twitter) and GasPedal – the Social Media Business Council they do these awesome video case studies on social media in the enterprise. They’ve been a great resource to learn more about what other large [...]

Mysterious Titles – What does THAT person do?

Photo by http://www.flickr.com/photos/stasiland/
There has been some public outcry against the growing trend of social media titles at companies. Often this is a community manager or social media manager type of title. There is pushback from those that “understand” social media because it’s not a marketing discipline that’s in a vertical it’s a tool to be [...]

Online community or communities?

Online involvement has been on my mind recently, specifically the idea of a “unified online presence” to which you may be thinking “What?!” So let me explain, I’ve had the term in my brain for a bit so I figured I picked it up from this guy, or this guy – but a search reveals [...]

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