gavin baker

The Walls have Ears

Image via Wikipedia I came across this blog post recently where a waiter was fired for twittering while on the job.  This wasn’t a case where they were fired just for twittering, it’s because who the tweets were about which is a whole new kind of fail whale. Let’s cut to the chase, if you [...]

How should brands engage online?

I caught a piece on eMarketer by Clark Fredricksen today about the dilemma of customer engagement companies face when moving into social media. The basis of the post is found in the video embedded below.  Tension ramps up between the desire to have a presence and the need to participate.  To quote the post: Most businesses have [...]

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