Gavin Baker

Almost everyone has a cell phone these days.  A good number of us have smartphones and regardless if they are of the iPhone or Android variety, apps developed for them are changing how we shop.   Online2Offline (O2O) is THE nut to crack, we’ve had glimmers of hope with Google AdWords and with Facebook advertising but apps like TheFind and companies like Amazon and eBay are leading the charge to make it easy for us to do a quick price check.  Allowing shoppers to scan great buys with our phones.  Expanding our options to buy in-store or just maybe…we’ll find a better deal online.

Read the read of my thoughts about this topic on the Moxley Carmichael New Streak Blog – Holiday shopping made merrier with mobile.

Facebook, you know the social network that started for college kids has headed back to it’s roots in a unique way….an MBA.   The London School of Business and Finance is now offering their Global MBA courses on Facebook.  What I find most compelling is not that it’s being offered on Facebook – I find it amazing that they are offering all the content for free.

Read the read of my thoughts about this topic on the Moxley Carmichael New Streak Blog – Facebook moves to the head of the class.

I’m leaving Ruby Tuesday. About a year ago I wrote this post talking about my decision to join Ruby Tuesday in the role to help lead the social team and WOW it went fast. My time at Ruby was great and I’m thankful for the opportunity to have collaborated and made a few waves with their awesome team, who I’m now glad to call friends. Not to mention working with a top digital agency, AgencyNet and their great crew.

So I’m sad to go, but I’m excited about the new opportunities at my new firm, Moxley Carmichael. I’ll be leading the digital initiatives as the Director of Digital Media which will include the social media spaces we’ve all become familiar with such as blogging, Facebook, and Twitter – but also covers the possibilities in the emerging spaces of mobile, location based services (Foursquare etc) and other technologies.   I’m a firm believer that the market for digital answers to communication problems will continue to grow and I’m excited to begin work with both current clients and new ones down the road.

So while I’ve poured some out for my friends at Ruby Tuesday – my glass is still half full.

UPDATED: With slides below

We all know that the world has been quickly transformed (you might also say overloaded) by social media.  News anchors are on twitter and ESPN has a social media policy, and you’ve only just signed up for facebook!  No worries, if you’re in Knoxville – you may be interested to join me (and a few friends, see Katie’s post on the topic) tomorrow as we explain our views and answer your questions at “Social Media 101: For Grownups” a panel put on by Leadership Knoxville.

The topics and presenters:

Social media is the new “civic” club. Learn how to make it useful personally and professionally. Presented by Katie Allison Granju Director of Digital & Social Media at Ackermann PR.
Nuts & Bolts of Facebook, Twitter and LinkedIn. How to get started and what you need to know now. Presented by Bob Wilson Director of New Media at Moxley Carmichael.

Social Media Business Success! Hear how the use of social media and personal branding has produced measurable ROI in this challenging economy. Presented by Suzy Trotta Realtor at Coldwell Banker Business Benefits of Social Media

Social Media in the Enterprise. Hear how Ruby Tuesday, Inc. uses social media to build awareness and traffic to build its business and strengthen its brand. Presented by me.

The details:

Reserve your seat today!

Wednesday, Oct. 28th
4:00 – 6:00 p.m.

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