Gavin Baker
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Posts tagged "marketing"

Entrepreneurial Imperative 2010 from the rearview mirror

Posted by Gavin Baker - November 15, 2010 - knoxville, social media, startups
0

Last week, I wrote a post on the New Streak (where I blog for work), on my participation on a panel at the Entrepreneurial Imperative 2010, a conference focused on entrepreneurship and hosted here in Knoxville, TN.  I’d highly recommend this conference as it’s one of the biggest groupings of entrepreneurial minded folks I’ve seen in Knoxville. My [...]

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Read More business, Entrepreneur, entrepreneurship, facebook, knoxville, Mark Zuckerberg, marketing, Online Communities, small business, Social Networking, startup, startups, tennessee marketing, twitter

If I was… the American Express Zync card marketer

Posted by Gavin Baker - June 1, 2010 - marketing
1

I recently learned that American Express aka AmEx is launching a new card called the Zync card aimed at 20-30 year olds. This piqued my interest so I figured this would be a good time to explore why would I use American Express, who uses it and the major benefits. For comparison I’m currently using [...]

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Read More American Express, business, CapitalOne, Centurion Card, Charge card, Credit card, maketing, marketing, social media marketing, Zync

How to get a job in social media

Posted by Gavin Baker - October 27, 2009 - social media
5

After I presented at the SMC- Greenville meeting I was approached by a college student and asked an interesting question, “what’s the best background to get into a social media job?”  at the time, I mentioned that my background was business and marketing, so I could speak to that but not social media in general.  [...]

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Read More business, career, Customer, customer focused, Internet marketing, marketing, Marketing and Advertising, marketing job, Public relations, social media, twitter

Online community or communities?

Posted by Gavin Baker - April 1, 2009 - internet
10

Online involvement has been on my mind recently, specifically the idea of a “unified online presence” to which you may be thinking “What?!” So let me explain, I’ve had the term in my brain for a bit so I figured I picked it up from this guy, or this guy – but a search reveals [...]

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Read More @Google, AIM chat, brand idenity, community, community connection, facebook, flickr, fred wilson, marketing, messaging, Online Communities, Online community, Online identity, personal branding, social media, twitter, unified online presence, Virtual community

i got .99 problems

Posted by Gavin Baker - October 24, 2007 - marketing
0

I was in a gas station driving up to Pennsylvania last week and I saw the sign below. My first thought was, “wow what horrible presentation, don’t they know that if they did, X, Y, and Z it could be so much better” However, as I thought about it I realized how wrong I was [...]

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Read More design, marketing, messaging, simplicity
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