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Posts tagged "corporate social media"

Breaking down social media policy

Posted by Gavin Baker - December 2, 2009 - social media

Last night I attended the Winter Panel put on by Social Media Club – Knoxville which was focused on social media liability, ethics and policy. The featured panelists were Erin Donovan of WBIR, legal and marketing consultant Jeremy Floyd and Chad Parizman of Scripps Networks who did a great job representing a few perspectives on [...]

Read More corporate social media, smcknox, social media, social media club knoxville, social media enterprise, social media guidelines, social media policy, social media sas

Li + Bernoff spells Groundswell

Posted by Gavin Baker - September 21, 2009 - book, review

One of the things I love to do is read. I recently finished “Groundswell” by Charlene Li and Josh Bernoff which is a great resource. It’s a very balanced look at social technology and what can happen when companies choose to adopt them. I’m late to the party on reading this book, but it launched [...]

Read More Bloomberg Businessweek, book review, business, case studies, case study, charlene li, corporate social adoption, corporate social media, forrester, Forrester Research, groundswell, josh bernoff, relationships, social, social media, social technology, twitter