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Posts tagged "Add new tag"

The tension of creating vs maximizing

Posted by Gavin Baker - January 30, 2010 - innovation
0

I’m about half-way through “The Design of Business” by Roger Martin which explores how knowledge advances from one stage to another-from mystery (something we can’t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it [...]

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Read More Add new tag, Amazon, Amazon.com, business, Engineering, Heuristic, Jeff Bezos, Roger Martin, The Design of Business: Why Design Thinking is the Next Competitive Advantage

How should brands engage online?

Posted by Gavin Baker - December 31, 2009 - social media
1

I caught a piece on eMarketer by Clark Fredricksen today about the dilemma of customer engagement companies face when moving into social media. The basis of the post is found in the video embedded below.  Tension ramps up between the desire to have a presence and the need to participate.  To quote the post: Most businesses have [...]

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Read More Add new tag, Altimeter Group, brand engagement, customer engagement, emarketer, facebook, Jeremiah Owyang, Online Communities, social media, social network, twitter

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