gavin baker

tactile jazz

East Tennessee’s Best Poll – Vote Today

Happy to be in the running for East Tennessee’s Best Tweeter with a couple others from the team at Moxley Carmichael, including Scott Bird and Cynthia Moxley.  (Cynthia’s also nominated for best blogger for The Blue Streak!)  Thanks for the nomination and your votes. Please vote! Ends tonight Aug. 20! Vote for Best Tweeter Vote [...]

Thoughts for MBA Students

Yesterday I had the opportunity to speak on a panel with my friends Chad Parizman and Lynsay Caylor to a class of very bright full-time MBA students at the University of Tennessee. Our topic was social media monetization, although we certainly talked more broadly then that in our time with the class. I enjoyed hearing [...]

How should brands engage online?

I caught a piece on eMarketer by Clark Fredricksen today about the dilemma of customer engagement companies face when moving into social media. The basis of the post is found in the video embedded below.  Tension ramps up between the desire to have a presence and the need to participate.  To quote the post: Most businesses have [...]

Come to Nashvegas with me

In a two weeks I’m going to be joining a few friends on the stage at Social Fresh Nashville.  It will be great to see @jasonfalls @djwaldow @genochurch @katadhin @waynesutton @GregCangialosi and meet some new friends from Home Depot, Radian6, Newell Rubbermaid and Southwest Airlines at Social Fresh aka @sofresh conference in Nashville, TN on January 11, [...]

Breaking down social media policy

Last night I attended the Winter Panel put on by Social Media Club – Knoxville which was focused on social media liability, ethics and policy.  The featured panelists were Erin Donovan of WBIR, legal and marketing consultant Jeremy Floyd and Chad Parizman of Scripps Networks who did a great job representing a few perspectives on [...]

Armano’s predictions, plus one

David Armano makes a three predictions for 2010 on social media and business. 1. Scale 2. Integration 3. Policy I think he’s right on for 2 and 3.  I’d add an additional prediction – that social networking sites and tools will begin to add offerings that appeal to business.  I’m not talking about CoTweet ramping [...]

How to get a job in social media

After I presented at the SMC- Greenville meeting I was approached by a college student and asked an interesting question, “what’s the best background to get into a social media job?”  at the time, I mentioned that my background was business and marketing, so I could speak to that but not social media in general.  [...]

Sharing about Social Media in the Enterprise – Greenville, SC – 10/12

Updated: Slides embedded below and on SlideShare I’m heading out to Greenville, SC to this weekend at the invitation of Trey Pennington to speak to the great members of  Social Media Club – Greenville on Monday morning (Facbook Event link) about Social Media in the Enterprise.  I’m going to cover the why, the how and [...]

Ning vs Facebook – a comparison of social networks at odds.

UPDATED: 10/14/09 with new information about groups. I developed this comparison (download) of Ning and Facebook for an internal discussion, but figured I’d share it since there didn’t seem to be much on the Internet in terms of a direct breakdown. As an overview, Ning is a site that easily allows the creation of free private [...]

I’m at Social Fresh in Charlotte

I’m here in Charlotte, NC for the freshness that is Social Fresh aka @sofresh #sofresh David Armano is keynoting aka @armano and Olivier Blanchard @thebrandbuilder is covering Social Media ROI and Spike Jones @spikejones of Brains on Fire @brainsonfire is talking about…something awesome, so it’s safe to say they are bringing it as well as [...]

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