I recently learned that American Express aka AmEx is launching a new card called the Zync card aimed at 20-30 year olds. This piqued my interest so I figured this would be a good time to explore why would I use American Express, who uses it and the major benefits. For comparison I’m currently using [...]
Photo by http://www.flickr.com/photos/stasiland/ There has been some public outcry against the growing trend of social media titles at companies. Often this is a community manager or social media manager type of title. There is pushback from those that “understand” social media because it’s not a marketing discipline that’s in a vertical it’s a tool to [...]
Last weekend I was in Nashville, TN and stayed at the Embassy Suites – this wasn’t my first time staying with this chain but it was by far the most memorable. It started with my room keys which listed features of the hotel in catchy copy. One said “The guy in the white hat grants [...]
I was fortunate to attend the Cincinnati area AMA lunch today, where Kip Knight, Vice President – Marketing of eBay spoke about “using the power of all of us to build your business” where he outlined his thoughts on the trending of business and marketing of companies moving into an open sourcing and collaboration model [...]
I was in a gas station driving up to Pennsylvania last week and I saw the sign below. My first thought was, “wow what horrible presentation, don’t they know that if they did, X, Y, and Z it could be so much better” However, as I thought about it I realized how wrong I was [...]