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If I was… the American Express Zync card marketer

Posted by Gavin Baker - June 1, 2010 - marketing
1

I recently learned that American Express aka AmEx is launching a new card called the Zync card aimed at 20-30 year olds. This piqued my interest so I figured this would be a good time to explore why would I use American Express, who uses it and the major benefits. For comparison I’m currently using [...]

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Read More American Express, business, CapitalOne, Centurion Card, Charge card, Credit card, maketing, marketing, social media marketing, Zync

Mysterious Titles – What does THAT person do?

Posted by Gavin Baker - July 31, 2009 - marketing
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Photo by http://www.flickr.com/photos/stasiland/ There has been some public outcry against the growing trend of social media titles at companies.  Often this is a community manager or social media manager type of title.  There is pushback from those that “understand” social media because it’s not a marketing discipline that’s in a vertical it’s a tool to [...]

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Read More Android, business, communication, company, discovery, emerging media, facebook, iPhone, Marketing and Advertising, social media, twitter

Room keys with a voice at Embassy Suites

Posted by Gavin Baker - April 28, 2009 - companies, marketing
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Last weekend I was in Nashville, TN and stayed at the Embassy Suites – this wasn’t my first time staying with this chain but it was by far the most memorable. It started with my room keys which listed features of the hotel in catchy copy.  One said “The guy in the white hat grants [...]

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Read More Charlotte Motor Speedway, Concord North Carolina, emabssy suites, Embassy Suites, Embassy Suites Hotels, free stuff, Hotel, Lodging, New York City, room keys, Travel and Tourism

Kip Knight shares how to utilize the power of all to build your business

Posted by Gavin Baker - March 21, 2008 - branding, collaboration, innovation, marketing, web 2.0
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I was fortunate to attend the Cincinnati area AMA lunch today, where Kip Knight, Vice President – Marketing of eBay spoke about “using the power of all of us to build your business” where he outlined his thoughts on the trending of business and marketing of companies moving into an open sourcing and collaboration model [...]

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Read More american marketing association, Application programming interface, Assistance, Auction, cincinnati ama, collaboration, Easter, ebay, ebay marketing, innovation, kip knight, Servers, Shopping, the ultimate question, web 2.0

i got .99 problems

Posted by Gavin Baker - October 24, 2007 - marketing
0

I was in a gas station driving up to Pennsylvania last week and I saw the sign below. My first thought was, “wow what horrible presentation, don’t they know that if they did, X, Y, and Z it could be so much better” However, as I thought about it I realized how wrong I was [...]

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Read More design, marketing, messaging, simplicity
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