If I was… the American Express Zync card marketer

I recently learned that American Express aka AmEx is launching a new card called the Zync card aimed at 20-30 year olds. This piqued my interest so I figured this would be a good time to explore why would I use American Express, who uses it and the major benefits. For comparison I’m currently using [...]

Mysterious Titles – What does THAT person do?

Photo by http://www.flickr.com/photos/stasiland/ There has been some public outcry against the growing trend of social media titles at companies. Often this is a community manager or social media manager type of title. There is pushback from those that “understand” social media because it’s not a marketing discipline that’s in a vertical it’s a tool to [...]

Room keys with a voice at Embassy Suites

Last weekend I was in Nashville, TN and stayed at the Embassy Suites – this wasn’t my first time staying with this chain but it was by far the most memorable. It started with my room keys which listed features of the hotel in catchy copy. One said “The guy in the white hat grants [...]

Kip Knight shares how to utilize the power of all to build your business

I was fortunate to attend the Cincinnati area AMA lunch today, where Kip Knight, Vice President – Marketing of eBay spoke about “using the power of all of us to build your business” where he outlined his thoughts on the trending of business and marketing of companies moving into an open sourcing and collaboration model [...]

i got .99 problems

I was in a gas station driving up to Pennsylvania last week and I saw the sign below. My first thought was, “wow what horrible presentation, don’t they know that if they did, X, Y, and Z it could be so much better” However, as I thought about it I realized how wrong I was [...]

underdog push

I read a post over at engadget a couple weeks ago on a push email client called emoze. (Click here for the post) I don’t currently receive email on my cell phone, although free push email such as emoze certainly makes me think twice about it. This post is not about the ability of emoze, [...]

sushi design

This past weekend a friend and I went to downtown Knoxville for a concert. On our way we decided we’d have dinner downtown; I’m becoming a lover of sushi, so we headed to a great little place called nama. Excellent atmosphere, great food, great service, overall a wonderful time. I’d highly recommend it. When you [...]