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Swinging for the fences – Tristan Walker and Foursquare

Image representing Tristan Walker as depicted ...

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“When I first heard about Foursquare, I emailed [co-founder] Dennis Crowley. He said, “Are you ever in New York?” I said, “Actually, yeah! I plan on being in New York tomorrow.” [Laughs.] I booked my flight that night, met with him and, a month later, I was working for Foursquare. ” says Tristan Walker responsible for Business Development at Foursquare in his interview with VIBE.

I like this story, because it shows the attitude that Tristan attacked his career with.  He swung for the fences and did work to make it happen.  How many “could have….” have been missed because of not pushing forward?  Plenty.

Just a reminder to make it happen.  Or as Garyvee would say HUSTLE and CRUSH IT.

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This glass is half full

I’m leaving Ruby Tuesday. About a year ago I wrote this post talking about my decision to join Ruby Tuesday in the role to help lead the social team and WOW it went fast. My time at Ruby was great and I’m thankful for the opportunity to have collaborated and made a few waves with their awesome team, who I’m now glad to call friends. Not to mention working with a top digital agency, AgencyNet and their great crew.

So I’m sad to go, but I’m excited about the new opportunities at my new firm, Moxley Carmichael. I’ll be leading the digital initiatives as the Director of Digital Media which will include the social media spaces we’ve all become familiar with such as blogging, Facebook, and Twitter – but also covers the possibilities in the emerging spaces of mobile, location based services (Foursquare etc) and other technologies.   I’m a firm believer that the market for digital answers to communication problems will continue to grow and I’m excited to begin work with both current clients and new ones down the road.

So while I’ve poured some out for my friends at Ruby Tuesday – my glass is still half full.

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A fork stuck in the road.


Last week I made a new life transition.  I’ve started a new job with Ruby Tuesday as the Social Media Manager.  To be completely candid – a large(r) public company was one of the last places I thought I’d end up after my time at Abunga came to a close.  However after learning about the company culture and the values they hold near and dear to success, the opportunity began to look like a promising possibility.  A couple of meetings later and I accepted.  And it’s incredibly exciting to lead the development of the social strategy and program for such a well known brand and one of the first (if not the first) in the restaurant industry to adopt and invest in social for the enterprise. Not to mention I’m joining a grouping of some incredibly talented people across the globe.  (Jeremiah Oywang has a list of those in this role or roles similar).


more importantly I’ve joined an incredible group of creative and passionate people who are primed to make some change.

So needless to say, I’m excited.  We’ll be rolling out some awesome interactive changes, updates, and fun as the team I’ve joined has already planned some great stuff so keep your eyes peeled.  And as always, feel free to hit me up with questions, suggestions or thoughts.  Plans are still being formed but look for significant changes on the blog, facebook and twitter front.

In spirit of #followfriday – here is the team

Angie Heig @aheig
Andrew Becks @andrewbecks
Ryan Bridges @rsbridges
Tim Furmaniak @furmaniak
Regina Kirkpatrick @rkilpatrickr
Diana Lennox @dianalennox
Catherine OBrion @cobrion

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I’ve got a new business card

As I was writing my last post about Kip Knight and eBay, I noticed it was just about a month to the day between my posts.  I consider this a bad revelation as I’ve really been trying to post at least once a week, if not more.

I’ve had a lot less time to blog recently because of a new development in my life – new business cards.  These new cards have a pretty significant change that indicate the new development; I’ve accepted a new position at as CEO. It’s quite the jump as far as work, and I’m really in a trasistion period working to re-allocate current responsibilities  to make room for the new ones I’m taking on.

For those interested, our previous CEO Adam Slack, made the decision to return to his other companies.

Anyway, exciting times ahead, but sorry if my posting gap starts to grow.

Have a great day.

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The Me in Team

Go Team

Anyone remember that LL Cool J commercial from a few years ago for the Gap where the key phrase was “fall into the gap”?

Well I ran across an post on Penelope Trunk’s blog, the Brazen Careerist recently that talked about the rising generation gap between baby boomer, X and Y at work.  I’m part of generation Y, and I’d agree that in my experience there are times where I clash with the older generations at work on many things.   I’d attribute some of these clashes to a difference in how I’m used to getting work done.  By nature I am a collaborative person, I believe differing perspectives bring depth to a problem, project, etc.  Thus, my workflow regarding a problem, site update, page redesign and so on often falls to asking those around me what they think of the issue.  It’s my way of attempting to address the problem as a team, not asking for advice on what to do, but what they view the problem as.  But as Penelope notes,

Being part of a team is the best way for today’s new workers to get interesting high-level work for themselves. However even though reams of research shows the effectiveness of teams in the workplace, Baby Boomer management has had a tough time with implementation.

More often then not in these times I’m asking for perspective, I get answers.  What I mean is that I get definite “do it this way” answers as opposed to a collaborative/team process looking at various perspectives.   In a world used to hierarchy, people who are used to making decision see “team”, and they only see the “me.”

Now, I’ll be the first to admit that by nature I ask a lot of questions, and often attempt to get a full understanding in lieu of making a decision, when I should just make a decision and learn from the result.  But there is a shift that is happening in workplace culture, where a generation of teamwork-oriented employee’s, combined with the job-hopping culture trend will push companies large and small to make changes to accommodate them.  Those companies that don’t accept these changes will not attract younger workers and the world changing ideas they bring.

What are you doing to appeal to these workers?

Have a good day everyone.

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