Comments on: Breaking down social media policy http://gbake.com/2009/12/02/breaking-down-social-media-policy/ Thu, 15 Jul 2010 22:09:05 +0000 hourly 1 http://wordpress.org/?v=3.0 By: gavinbaker http://gbake.com/2009/12/02/breaking-down-social-media-policy/comment-page-1/#comment-463 gavinbaker Wed, 02 Dec 2009 23:32:40 +0000 http://gbake.com/?p=436#comment-463 Thanks Mark. I think companies will tighten up for sure. But they'll <br>also begin to define in that process and we will still see large <br>companies embracing the tools.<br><br>But you are right, ultimately it wil be culture that drives this. Thanks Mark. I think companies will tighten up for sure. But they'll
also begin to define in that process and we will still see large
companies embracing the tools.

But you are right, ultimately it wil be culture that drives this.

]]> By: markwilliamschaefer http://gbake.com/2009/12/02/breaking-down-social-media-policy/comment-page-1/#comment-462 markwilliamschaefer Wed, 02 Dec 2009 21:44:05 +0000 http://gbake.com/?p=436#comment-462 Really excellent post, Gavin. I think over time we are going to see harsher and harsher policies from large corporations. The reason is simple: there is simply too much at stake to abdicate brand management to everyone in the company. I know people say that the rewards are worth the risks, and in some cases that may be so, but I also know how companies work. All it is going to take is one company secret leaking out, one SEC violation, one angry customer, and the social media experiment will be over. The level of the policy will not be determined by HR, PR or marketing. Ultimately it will be determined by the culture of the company and its tolerance for public mistakes. Really excellent post, Gavin. I think over time we are going to see harsher and harsher policies from large corporations. The reason is simple: there is simply too much at stake to abdicate brand management to everyone in the company. I know people say that the rewards are worth the risks, and in some cases that may be so, but I also know how companies work. All it is going to take is one company secret leaking out, one SEC violation, one angry customer, and the social media experiment will be over. The level of the policy will not be determined by HR, PR or marketing. Ultimately it will be determined by the culture of the company and its tolerance for public mistakes.

]]> By: gavinbaker http://gbake.com/2009/12/02/breaking-down-social-media-policy/comment-page-1/#comment-458 gavinbaker Wed, 02 Dec 2009 17:32:40 +0000 http://gbake.com/?p=436#comment-458 Thanks Mark. I think companies will tighten up for sure. But they'll <br>also begin to define in that process and we will still see large <br>companies embracing the tools.<br><br>But you are right, ultimately it wil be culture that drives this. Thanks Mark. I think companies will tighten up for sure. But they'll
also begin to define in that process and we will still see large
companies embracing the tools.

But you are right, ultimately it wil be culture that drives this.

]]> By: markwilliamschaefer http://gbake.com/2009/12/02/breaking-down-social-media-policy/comment-page-1/#comment-457 markwilliamschaefer Wed, 02 Dec 2009 15:44:05 +0000 http://gbake.com/?p=436#comment-457 Really excellent post, Gavin. I think over time we are going to see harsher and harsher policies from large corporations. The reason is simple: there is simply too much at stake to abdicate brand management to everyone in the company. I know people say that the rewards are worth the risks, and in some cases that may be so, but I also know how companies work. All it is going to take is one company secret leaking out, one SEC violation, one angry customer, and the social media experiment will be over. The level of the policy will not be determined by HR, PR or marketing. Ultimately it will be determined by the culture of the company and its tolerance for public mistakes. Really excellent post, Gavin. I think over time we are going to see harsher and harsher policies from large corporations. The reason is simple: there is simply too much at stake to abdicate brand management to everyone in the company. I know people say that the rewards are worth the risks, and in some cases that may be so, but I also know how companies work. All it is going to take is one company secret leaking out, one SEC violation, one angry customer, and the social media experiment will be over. The level of the policy will not be determined by HR, PR or marketing. Ultimately it will be determined by the culture of the company and its tolerance for public mistakes.

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