In a two weeks I’m going to be joining a few friends on the stage at Social Fresh Nashville. It will be great to see @jasonfalls @djwaldow @genochurch @katadhin @waynesutton @GregCangialosi and meet some new friends from Home Depot, Radian6, Newell Rubbermaid and Southwest Airlines at Social Fresh aka @sofresh conference in Nashville, TN on January 11, 2010.
After being an attendee at the original Social Fresh in Charlotte, I’m excited to be able to speak at round two. I found the first conference an action packed few days – while the conference is actually one day, the pre-party and post-party are things I wouldn’t miss – and when you show up, come find me and say hello.
Here’s a bit on what’ s being presented:
- The ROI Of Community
- Social Media In The Music Industry
- Corporate Blogging Is Your Social Media Home Base
- B2B Innovation In Social Media
- Real Twitter Results
- Word of Mouth Marketing form the Bottom Up
- Moving The Needle: Social Media For Your Bottom Line
That’s all I’ll say as Jason Falls has already written up a great post about the conference on his site. If you’re an organization that is looking to learn more, this is a great opportunity to dip your feet into the social media and at $315 a ticket, it’s quite reasonable. There will be great minds covering almost all the bases you’ll need from start to finish. You can register for the event using this link to the Social Fresh registration site. (Disclosure: As a speaker, I am an affiliate of the conference and get a commission on any sales made from the link. Non-affiliate link register here.)
PS if you can’t make Nashville and you’re in the Tampa, FL area then you’ll want to be on board for the next Social Fresh on Feb. 8.
So register, show up in Nashville and I’ll see you there.
Last night I attended the Winter Panel put on by Social Media Club – Knoxville which was focused on social media liability, ethics and policy. The featured panelists were Erin Donovan of WBIR, legal and marketing consultant Jeremy Floyd and Chad Parizman of Scripps Networks who did a great job representing a few perspectives on social media, and entertaining the crowd with funny quips. The evening covered a broad range of topics from the local liability story of The Pizza Kitchen (link to News Sent) to understanding the line where policy ends and ethics begin. If you missed the event checkout the tweets about the evening #smcknox.
One thing that wasn’t covered in depth that I wanted to shed some light on is the difference between policy and guidelines. Often the term “social media policy” is used to cover a document that is both policy and guidelines but they are very different documents and serve very different roles. Moving forward in this post I’ll use the terms policy and guidelines to represent different pieces of that social media policy document.
When we talk about policy, we’re really talking about a document that is going to largely drafted by legal and HR professionals. It’s essentially about what employee’s SHOULDN’T do.While a very important piece of the puzzle if you’re a in marketing role this part of the document will seem very dry. This document will detail who can can be a spokesperson for the brand utilizing these channels, what other policies they must adhere to in this sphere and the repercussions for not following the policy. This document will read like a legal contract because, well it is. Ultimately the role of part of the document is to protect the company, also known as CYA.