How should brands engage online?

I caught a piece on eMarketer by Clark Fredricksen today about the dilemma of customer engagement companies face when moving into social media. The basis of the post is found in the video embedded below. Tension ramps up between the desire to have a presence and the need to participate. To quote the post: Most businesses have [...]

Come to Nashvegas with me

In a two weeks I’m going to be joining a few friends on the stage at Social Fresh Nashville. It will be great to see @jasonfalls @djwaldow @genochurch @katadhin @waynesutton @GregCangialosi and meet some new friends from Home Depot, Radian6, Newell Rubbermaid and Southwest Airlines at Social Fresh aka @sofresh conference in Nashville, TN on January 11, [...]

Breaking down social media policy

Last night I attended the Winter Panel put on by Social Media Club – Knoxville which was focused on social media liability, ethics and policy. The featured panelists were Erin Donovan of WBIR, legal and marketing consultant Jeremy Floyd and Chad Parizman of Scripps Networks who did a great job representing a few perspectives on [...]