gavin baker

right on target

The blogosphere (or at least my blogosphere, i.e. the blogs that I read that focus on business, design, marketing, etc.) is on fire with the word design. Chopped, sauteed, blended, and baked everyone is talking about design in every possible context. For good reason, design is important, and great design (which could be [...]

i got .99 problems

I was in a gas station driving up to Pennsylvania last week and I saw the sign below.

My first thought was, “wow what horrible presentation, don’t they know that if they did, X, Y, and Z it could be so much better” However, as I thought about it I realized how wrong I was [...]

Recent Reads

Some new blogs I’ve come across recently and I’d recommend you checking them out!
Damn I Wish I’d Thought of That -Andy Sernovitz, author of Word of Mouth Marketing and past CEO/founder of Word of Mouth Marketing Association (WOMMA). Always filled with insights and ideas.
Note to CMO -Stephen Denny, the blog is formated as memo/notes [...]