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Home» 2007 » October

Archive: October, 2007

right on target

Posted by Gavin Baker - October 31, 2007 - design
0

The blogosphere (or at least my blogosphere, i.e. the blogs that I read that focus on business, design, marketing, etc.) is on fire with the word design. Chopped, sauteed, blended, and baked everyone is talking about design in every possible context. For good reason, design is important, and great design (which could be argued is [...]

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Read More Archer Farms, chips, design, Dorito, Frito-Lay, Lay, Nacho, Potato chip, Southern California, target, Target Corporation

i got .99 problems

Posted by Gavin Baker - October 24, 2007 - marketing
0

I was in a gas station driving up to Pennsylvania last week and I saw the sign below. My first thought was, “wow what horrible presentation, don’t they know that if they did, X, Y, and Z it could be so much better” However, as I thought about it I realized how wrong I was [...]

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Read More design, marketing, messaging, simplicity

Recent Reads

Posted by Gavin Baker - October 17, 2007 - Blogroll
2

Some new blogs I’ve come across recently and I’d recommend you checking them out! Damn I Wish I’d Thought of That -Andy Sernovitz, author of Word of Mouth Marketing and past CEO/founder of Word of Mouth Marketing Association (WOMMA). Always filled with insights and ideas. Note to CMO -Stephen Denny, the blog is formated as [...]

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Read More Andy Sernovitz, blogs, business, marketing, Marketing strategy, Rowan Simpson, Stephen Denny, WOMMA, Word of Mouth Marketing, Word of Mouth Marketing Association

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