gavin baker

brand for the movement

Anyone out there brand movements for a living?
I’ve had the thought to do this post for a while, but Olivier over at the brand builder blog (one of my favorite blogs) shared this post on terrorist branding which jogged my memory.
As I was driving down the highway a few months ago I was passed by [...]

the mba

As a fairly young business person I often toy with the idea of going and getting an MBA, and most people I know will ask me at least once if I am planning on getting one. My answer normally surprises them, I say “probably not.” I realize that most people equate MBA with [...]